Tag Heuer Tesla Roadster : 2010 Geneva Auto Show

Odysseys  of  Pionneers

Tag Heuer   & Tesla orld Tour

Avant-garde watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.

Tag heuer and Tesla Rodaster Website: odyssey.tagheuer.com/#the-odyssey-of-pioneers

Tag heuer Watchmaking Website: www.tagheuer.com/

Tesla Webesite: www.teslamotors.com/

As part of its 150th anniversary, TAG Heuer continues to celebrate its motor-racing heritage in a prestigious round-the-world tour with partner Tesla Motors. Through the Odyssey of Pioneers, the two avant-garde brands will share their values of innovation, performance, precision and energy-efficient luxury.

From March through October 2010, TAG Heuer’s revolutionary and sustainable conscious “Odyssey of Pioneers” exhibition and roadshow, will visit 15 key cities, including Basel, Moscow, Tokyo, Los Angeles and Paris, with inaugural VIP events at each stop. Professional drivers and celebrities will drive the one-of-a-kind TAG Heuer Tesla Roadster on its 37,000 km journey around the world.

The Roadster, a fully electric sports car, has been specially designed by Tesla Motors for TAG Heuer. The zero-emission GT car includes a unique interior which incorporates TAG Heuer avant-garde design elements and a console containing the latest 2010 concept watch, the TAG Heuer Pendulum. This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch.

TAG Heuer’s advanced watchmaking technology and proud motor-racing heritage will be exhibited in the form of historically important timepieces from the last 150 years. Luxury timepieces from current collections and avant-garde concept watches will also be displayed.

Technical details


375 volt AC induction air-cooled electric motor with variable frequency drive.

Max Net Power
– Base: 288 HP (215 kW) @ 5,000-6,000 rpm
– Sport: 288 HP (215kW) @ 4,400-6,000 rpm

MAX RPM : 14,000

Torque :
– Base: 273 lb-ft (370 Nm) @ 0-5,400 rpm
– Sport: 295 lb-ft (400 Nm) @ 0-5,100 rpm


Single speed fixed gear with electrically-actuated parking lock mechanism and mechanical lubrication pump

Overall Final Drive : 8.28:1
Reverse : Reverse direction of motor, limited to 15 mph
Final Drive Ratio : 3.12:1


Four-wheel independent. Upper and lower unequal length wishbones. Co-axial coil spring/adjustable telescopic damper. Adjustable sway bar.


Hydraulically operated. Tandem master cylinder with vacuum servo and anti-lock braking system. Front and rear ventilated disc. Cable operated self adjusting hand brake on rear calipers.


Type : Forged Light alloy
Size – front : 6J x 16
Size – rear : 7.5J x 17


Type : Yokohama Neova AD07 LTS
Size – front : 175/55 R16
Size – rear : 225/45 R17


Overall length (in. / mm) : 155.4 / 3946
– Overall width – incl. mirrors (in. / mm) : 72.9 / 1851
– Overall height (mid-laden weight) (in. / mm) : 44.35 / 1126.5
– Wheelbase (in. / mm) : 92.6 / 2351
– Track – front (in. / mm) : 57.7 / 1455.6
– Track – rear (in. / mm) : 59.0 / 1484.5
– Curb weight (lbs/kgs) : 2723/1238
– Leg Room (in./mm) : 42.0 / 1067
– Front Head Room (in./mm) : 36.7 / 932
– Front Shoulder Room (in./mm) : 26.0 / 660


– Heated sport seats with inflatable lumbar support
– Three-spoke leather-wrapped MOMO sport steering wheel
– Leather seats and trim in black, dark gray, or beige
– Stereo sound system with single-disc CD player, iPod interface, and MP3 playback
– Cruise Control
– Homelink universal transmitter to operate compatible garage, gate, and home lighting/home security systems (U.S. only)
– Power windows and locks
– Air conditioning
– Retractable cup holder


– Double-insulated black soft top
– Halogen low and high-beam headlamp assemblies
– LED tail lights
– Forged seven-spoke wheels in silver or black finish: 16″ front, 17″ rear
– Locking wheel lugs
– Battery heater for cold weather charging to -20 degrees Celsius
– Custom tuned suspension: Adjustable dampers and anti-roll bars tuned to driver’s preference


– Four-sensor, four-channel anti-lock braking system (ABS)
– Traction control
– Tire pressure monitoring system (U.S. only)
– Front and rear crumple zones
– Driver and passenger front airbags
– Rigid occupant safety cell
– Side impact door beams
– Seatbelt pretensioners
– Integrated headrests
– Emergency tire Inflator/sealant
– Vehicle theft-deterrent and motor immobilizer system
– PIN code prevents unauthorized vehicle operation
– Valet Mode restricts vehicle speed, acceleration, and distance


– Solar Guard Windshield
– Exterior Carbon Fiber Accent Group
– Tesla Paint Armor
– Premium leather seats: nine color combinations to choose from, Tesla Motors embroidered logo
– Microfiber cloth seats in black
– Premium leather interior panels
– Woven carbon fiber interior accents
– Premium Audio Package: 7-speaker premium sound with subwoofer, Sirius satellite radio, navigation, Bluetooth compatibility, Homelink door opener transmitter (U.S. only)
– Performance tires
– Adjustable suspension
– Carbon fiber hardtop with full headliner in either matching body color or clear coat
– Custom floor mats
– Variety of Charging Solutions

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